Inside Cannes Lions 2017

After a week of captivating conversation and rosé-soaked celebrations, Index left the Cannes Lions Festival of Creativity with a renewed sense of inspiration and energy for what the future holds. Alex Gardner, SVP of Partner Development, notes this year was decidedly different than those previous. While mentions of companies pulling back and weighing the worth of attending the Festival captured the attention of many, Index felt this year was an invaluable experience and opportunity to meet with folks from aRead more

A Diamond in the Rough – ads.txt

Written by Steve Sullivan, VP Partner Success Last week’s announcement from the IAB introducing the ads.txt initiative comes at a time when brand safety and clean supply chains are under an intense spotlight. A public record of Authorized Digital Sellers (ADS) will make it harder for bad actors to introduce tainted or stolen inventory into our ecosystem, taking advantage of publishers and buyers alike. Efforts like this should be adopted immediately, as it is our chance to clean up the digitalRead more

Improperly Implemented Header Bidding Tags Cause Page Slowdown and Decreased Revenue for Publishers

Written by Gabriel DeWitt, VP Technical Operations It seems like lately there is no such thing as a slow week in header bidding, with each week bringing new advancements, new learnings, and new controversy. These last few weeks have been no exception. Since the advent and rising popularity of header bidding wrappers, the new technology has been plagued with an undeserved reputation for increasing latency and hurting page performance. This reputation has continually perplexed those on my solutions team, as timeRead more

Insights from IX Open: Exploring Programmatic Opportunities

At IX Open, Index Exchange’s first-ever executive conference, publishers and buyers delved into the full suite of programmatic options at their disposal. From PMPs to s2s, all available choices for partners to increase yield were examined, as well as how best to leverage them. The Great Wrapper Shakeup Drew Bradstock, SVP of Product at Index Exchange, discussed in his presentation the incredible options that sellers, buyers and ad tech providers have and how they can combat unwarranted ad tech costsRead more

Insights from IX Open: The State of the Industry

Two weeks ago, we had the pleasure of hosting IX Open in Miami, our first-ever executive summit. Over two days of presentations and breakout sessions, Indexers, publishers and buyers discussed the state of ad tech and where the industry is headed. The Ad Tech Tax and Commoditization of the Ad Exchange Index CEO Andrew Casale kicked-off the event with a presentation addressing how ad exchanges can improve. Though often compared to the stock exchange, many ad exchanges lack the clarityRead more

Index Exchange x The Trade Desk’s “Trading Academy”

Index Exchange’s President and CEO Andrew Casale recently sat down with The Trade Desk’s CEO, Jeff Green, to discuss the benefits header bidding can bring to both buyers and publishers. The conversation was featured in The Trade Desk’s Trading Academy video series, an educational program featuring executives throughout the industry working to demystify the ins and outs of programmatic advertising. Hear Andrew’s take on the implications of header bidding, and be sure to check out the Trading Academy to learnRead more

Index Exchange Integrates Facebook Audience Network Bidder into Header Tag Wrapper

Today marks an exciting day for Index Exchange as we officially announce Facebook as the latest demand source to be integrated into the Header Tag Wrapper. Through this integration, media companies leveraging the wrapper will now be able to access demand from Facebook Audience Network. At launch, publishers taking advantage of this integration  include AMI, Business Insider, Elite Daily, Fusion Media Group (Gizmodo, The Onion, Fusion, Root), Mashable, The Washington Post, and The Weather Company, an IBM Business.  Since theRead more

5 Questions to Ask When Considering Server Side Header Bidding

Server side integration has become the latest buzziest phrase in ad tech, raising a lot of questions from our partners as they consider if server side header bidding is right for them. We’ve pulled together the most commonly asked questions for a deep dive into the tradeoffs involved, how s2s works, and why now. Please click to view our full whitepaper: 5 Questions to Ask When Considering Server Side Header Bidding.Read more

Video Header Bidding Does Work and Is Happening Today

It’s not surprising that a shadow of doubt has been cast upon video header bidding in recent days. Historically, new innovations and new ideas cause skeptics to raise concerns about changing current practices – just think of what the horses thought of Ford! This concept couldn’t be more true than in the programmatic world. Header bidding for display originally had many detractors, but it was proven that it could deliver more revenue for publishers in a more transparent manner. TheRead more