The Three Things You Need to Know About “The State of the Sell Side” and What to Do About Them

Last week at AdExchanger’s Programmatic I/O conference, Catherine Oddenino of AdExchanger Research presented the results of a survey she fielded to hundreds of digital publishers. The topic of the survey was “The State of Programmatic Selling” and sought to determine the specific challenges, benefits, attitudes, and approaches to programmatic selling in 2015. The topic was timely as ever – publishers have entered a new phase and are arduously working to innovate and improve their programmatic processes, offerings and advantages. Frankly,Read more