Bernie Booms in Q1: Early Primary Season in Review

Yesterday, the research team sat down with the VP of Sales and Programmatic Strategy at a major political news network. A native Washingtonian, he grew up acutely aware of the political machine, its maneuvers, and the party drama that imbues each election cycle. He began to see programmatic interest from political bodies (i.e. candidate campaigns, PACs, and party committees) during the 2012 election and knew 2016 would yield more programmatic dollars. He shared a few tidbits that indicate the programmaticRead more

Header Tag-Based Selling Is More Than Just A Trend

The waterfall worked well in the early days of programmatic – it facilitated the notion of programmatic as a clearinghouse for remnant inventory. Advertisers who set up direct deals with publishers saw available inventory first (all of it, especially the really good stuff) and made the decision to buy or pass. They would usually secure the high-value placements and pass on below the page units, sending those to programmatic exchanges. Most publishers worked with a slew of exchange partners andRead more

Super Tuesday Three: Rubio Went For Quality Before Bowing Out For Good

Spend is volatile, strategies are often counter intuitive, and programmatic maturity is diversified. Much like the election itself, the programmatic battle is an interesting one to watch. At this point in the race we have two clear front runners – Donald Trump on the Republican side and Hillary Clinton for the Democrats – with no clear idea of what’s to come. These two front runners are household names and have been for decades, which makes programmatic’s role in the electionRead more

It Was All About Michigan This Week

Though the media often makes it appear that conclusions are clear, the 2016 Presidential Primary War is far from over. The first primary was on February 1, in Iowa, and the last one is on June 14, in Washington D.C. That means we still have three months of this great show. A show so compelling, entertaining, and at times, terrifying, even those ubiquitous Kardashians have taken a backseat in the forum of public scrutiny. It’s the best reality television I’veRead more

Super Tuesday in Review – Hillary Spends Most

Unless you are living in a cave without electricity in a completely isolated part of the world, you probably know this past Tuesday, March 1 was Super Tuesday. If you are living in a cave shut off from the world, you’re missing out on one of the most entertaining elections most of us will likely see in our lifetimes. By contrast, perhaps you’re one of the luckiest humans on earth to avoid this madness. But, you’re in a cave andRead more