Index Exchange Integrates Facebook Audience Network Bidder into Header Tag Wrapper

Today marks an exciting day for Index Exchange as we officially announce Facebook as the latest demand source to be integrated into the Header Tag Wrapper. Through this integration, media companies leveraging the wrapper will now be able to access demand from Facebook Audience Network. At launch, publishers taking advantage of this integration  include AMI, Business Insider, Elite Daily, Fusion Media Group (Gizmodo, The Onion, Fusion, Root), Mashable, The Washington Post, and The Weather Company, an IBM Business.  Since theRead more

5 Questions to Ask When Considering Server Side Header Bidding

Server side integration has become the latest buzziest phrase in ad tech, raising a lot of questions from our partners as they consider if server side header bidding is right for them. We’ve pulled together the most commonly asked questions for a deep dive into the tradeoffs involved, how s2s works, and why now. Please click to view our full whitepaper: 5 Questions to Ask When Considering Server Side Header Bidding.Read more

Video Header Bidding Does Work and Is Happening Today

It’s not surprising that a shadow of doubt has been cast upon video header bidding in recent days. Historically, new innovations and new ideas cause skeptics to raise concerns about changing current practices – just think of what the horses thought of Ford! This concept couldn’t be more true than in the programmatic world. Header bidding for display originally had many detractors, but it was proven that it could deliver more revenue for publishers in a more transparent manner. TheRead more