Despite its high value potential, programmatic video buying remains a sticking point for many premium publishers. Whether it’s implementation, variety, or inventory availability, there are still misunderstandings regarding modern programmatic video and how publishers can leverage it. In our latest whitepaper, we’ve cleared up these misconceptions so that publishers can understand how to prepare to scale while maintaining control over their video business by asking the right questions and choosing the right partners.
Please click to view our full whitepaper: 5 Common Misconceptions About Programmatic Video.
And if you missed our s2s whitepaper, you can find it here.