Information is not knowledge.
– Albert Einstein
In an age of big-and-getting-bigger data, it sometimes seems that we have more information about specifics, but know less about the big picture. It’s hard to see the forest when you’re hemmed in by trees.
Knowledge Exchange is your lumberjack.
As an exchange, we generate a huge amount of proprietary data, and it gives us unique, and sometimes counterintutive, insights into what the industry is doing, and where it’s going. It also gives us perspective on the trends and directions in the larger world beyond automated advertising. We’ll share both with you. We’ll also give you the ideas and interpretations you need to understand the environment, and inform your approach to it.
Without analysis and context, data isn’t very useful. We provide that analysis, and turn that data into knowledge you can use. The more you know!