Index Exchange x The Trade Desk’s “Trading Academy”

Index Exchange’s President and CEO Andrew Casale recently sat down with The Trade Desk’s CEO, Jeff Green, to discuss the benefits header bidding can bring to both buyers and publishers. The conversation was featured in The Trade Desk’s Trading Academy video series, an educational program featuring executives throughout the industry working to demystify the ins and outs of programmatic advertising. Hear Andrew’s take on the implications of header bidding, and be sure to check out the Trading Academy to learnRead more

Overheard at IAB ALM

Last week was a big week for Index Exchange as we had the opportunity to meet with many of our partners at the IAB’s Annual Leadership Meeting in Hollywood, FL. We had a number of engaging discussions, did a lot of listening, and had an opportunity to share that Appnexus and IX will have mutual support for server-side header bidding solutions. With 2017 off to a fast and furious start, we wanted to take a moment to share a fewRead more

Who Stewarded the Summer Spend: Exchange Seat Types

Each and every brand that buys inventory in the Index Exchange marketplace uses a demand-side platform to do so. This tool for connecting to programmatic supply is a necessity. However, the entity a brand chooses to steward that demand-side platform hinges on a bunch of different factors. Index Exchange regularly looks at exactly who is buying programmatic inventory on a brand’s behalf – the entities range from agency to trading desk, and sometimes even a marketer herself. We call theseRead more

All About the August 2016 Advertisers: Monthly Demand Profile

Programmatic is more than technology – it’s the advertisers that use it to ask users for their consideration across the web. Index Exchange has a wide view into how these advertisers and publishers behave in the programmatic market. To share this view, each month we seek to “open” the exchange to for the sake of industry transparency and shared information, on this blog. Exchange Wide Spend Continues Ramp to Q4 It shouldn’t come as a surprise to most reading thisRead more

Exchange-Wide Non-Human Traffic Rate is Low – Header’s Is Even Lower

As more marketer dollars move to programmatic, vigilance for fraud is expected. A couple of years ago, as the industry started really looking into the cost of fraud, concern swelled significantly. Facts and figures emerged that were often alarming and sometimes downright scary. Those facts and figures are still around and getting scarier – White Ops and the ANA released a study asserting that the advertising industry could lose $7.2B to bots in 2016. Eek. Index Exchange has a cleanRead more

Consumer Electronics Dominate Beginning of Programmatic Back-to-School

If you’re reading this post, chances are you’re not heading back to school this fall. Well, maybe for a graduate degree of some sort, but that’s not real back-to-school. I’m talking about the back-to-school feeling in which notebooks and pencils have never looked so good and you fantasize about all of the opportunities that the new you will find in a fresh school year. Advertisers play to this emotion and tease adult nostalgia during this period like no other. SomeRead more

Comcast Readies for Rio: July 2016 Programmatic Demand

Each month we aim to share relevant information on the Index Exchange marketplace through this blog, Knowledge Exchange. This piece focuses on demand during July – the top spending industries, demand-side platforms, and advertisers. How the Industries Compared and Which Sub-Industries Were Stars Retail, Consumer Packaged Goods, and Automotive are typically the three industries that spend the most through Index Exchange, followed closely by Financial Services. The month of July followed this norm, as you can see above. Of theRead more

Video’s Steep Climb – 1H 2016

If you’re reading this post, chances are you’ve heard the industry buzz around video, and you’ve read proclamations about how video advertising stands to grow as a dominant digital advertising revenue stream in the next few years. The data is staggering – apparently 1/3 of all online activity is spent watching video, and it’s poised to make up 35% of all online ad spending this year.  As publishers seek to capitalize on audience consumption habits, protect the user experience, andRead more

June 2016 Market Review: In-House’s Push and Header Tag Impression Dominance

The fact that Index Exchange is a living, breathing, ad marketplace is a huge part of why it’s so interesting to work here. Our view of the exchange between publishers and advertisers is pure – we see which advertisers rely on programmatic month over month and how the programmatic market values the inventory the publishers we represent list for sale. Many of us are regularly in the weeds, charged to evaluate the day-to-day intricacies of a digital ad marketplace, whileRead more and MasterCard Talk With Ad Tech In Cannes About The People

From fringe panels to main events, it seemed most Cannes Lions attendees saw one of two pillars critical to the continued innovation and growth of advertising: creativity or  completely understanding your audience. In comparing each event’s content and focus, the camps were divided along advertising functions: programmatic/ad tech and non-programmatic. Though we forget it sometimes, at Cannes, it became clear that to most, programmatic is still on the fringe, despite its ability to deliver high-impact creative experiences, find and reachRead more