Video Header Bidding Does Work and Is Happening Today

It’s not surprising that a shadow of doubt has been cast upon video header bidding in recent days. Historically, new innovations and new ideas cause skeptics to raise concerns about changing current practices – just think of what the horses thought of Ford! This concept couldn’t be more true than in the programmatic world. Header bidding for display originally had many detractors, but it was proven that it could deliver more revenue for publishers in a more transparent manner. TheRead more