The Inception of a Wrapper, Neutrality and a Look Ahead

By the summer of 2015, Index Exchange (along with our peers in the marketplace) was actively, albeit manually, integrating header bidding into publisher sites at great scale while realizing the advantages it could bring to the industry at large. While header bidding has since delivered on the promise of greater transparency, competition and more revenue for media companies, our publishers came to us at this time to expose a pain point: arduous implementation. After talking with several of our mediaRead more